Our Partnerships
What We Did
Smart Content Strategy
We identified a market gap for a quality PSL podcast and developed the perfect content strategy for creation and distribution.
Cricket-Focused Conversations
We focused on player mentality, cricket, and team culture; avoiding personal lives and controversies.
Deep Conversations
We focused on deep discussions of player journeys and struggles, building stronger support and narratives.
The Result
No. 1 PSL Podcast
With over 26 Million Views, Backward Point created the season's biggest podcast despite limited resources, winning fans and building strong narratives around IU players.
No. 1 Digital Team
Islamabad United had the most successful digital presence in PSL 9, with much of the views driven by the podcast, helping make IU the No. 1 digital franchise.
Strong Narrative
Blending drama with deeper conversations, the podcast was loved by guests and fans alike, boosting support and strengthening player narratives.
What We Did
Never-done-before Podcasts
We broke new ground by creating podcasts that focused entirely on professional cricket, avoiding the usual focus on cricketers' personal lives, offering fans a refreshing, in-depth look at the sport.
Deep Conversations
We focused on deep discussions of player journeys and struggles, building stronger support and narratives.
The Result
Immediate Virality
With over 20 million views, the Podcast series became an instant viral hit. Thanks to exceptional interviews and strong distribution, we proved there's a demand for cricket-focused podcasts.
Strong Fan Support
Fans loved the series for its in-depth cricket discussions and authentic interviews, making it an instant fan-favorite.
What We Did
New Format Content
We set out to do something never before done in the South Asian cricket space, and with the right execution, we delivered something fresh and new for audiences.
Entertaining & Fun
Pivoting away from deep and long-length podcast, we made something that is short, fun & entertaining for the cricket masses, not just the nerds.
The Result
Instantly Successful
The Video did over 100K within a week. Primarily becuase Pakistani Fans had not seen anything like this before.
Fans want more!
Fans openly loved this new type of content, wanting & waiting for more episodes with other players.
